CONTACT US

Header Bidding Solutions by Asteriosoft

Asteriosoft Header Bidding Solutions empower publishers to maximize the value of every ad impression through a transparent, high-performance auction process. By enabling multiple demand partners to bid simultaneously before the ad server makes its final decision, our solution increases competition, improves CPMs, and helps deliver stronger overall revenue without compromising page performance.

Built with scalability and efficiency in mind, Asteriosoft's header bidding solutions integrate seamlessly with AdServers, SSPs, and demand partners. Our optimized setup minimizes latency while providing advanced analytics, real-time reporting, and flexible configuration options, allowing publishers to maintain complete control over their monetization strategy and continuously optimize auction performance.

Whether you're an independent publisher or a large media organization, Asteriosoft provides the expertise and technology needed to unlock the full potential of header bidding. From implementation and demand partner integrations to ongoing optimization and technical support, our team helps you build a sustainable monetization solution that delivers higher fill rates, increased revenue, and an exceptional user experience across desktop, mobile, and connected devices.

Types of Header Bidding Solutions

Header bidding supports several implementation methods to suit different publishing environments.

  • Client-Side Header Bidding

    • Auctions run in the user's browser before the ad server is called.
    • Easy to implement and supports many demand partners.
    • Can increase page load time if not optimized.

  • Server-Side Header Bidding

    • The auction takes place on a remote server instead of browsers.
    • Reduces latency and improves page performance.
    • Ideal for mobile apps and publishers with many demand partners.

  • Hybrid Header Bidding

    • Combines client-side and server-side auctions.
    • Delivers greater flexibility and optimization opportunities.
    • Allows publishers to balance revenue, speed, and demand partner access.

Implementations of Header Bidding

Different digital environments require different approaches.  Explore header bidding for different traffic and platform types.
Header Bidding Solution
Header Bidding Solution

  • Web Page Header Bidding

    • Designed for website inventory.
    • Enables multiple demand partners to compete in real time for every ad impression.
    • Increases CPMs, improves fill rates, and maximizes publisher revenue while delivering a fast, seamless browsing experience.

  • AMP Header Bidding

    • Optimized for Accelerated Mobile Pages (AMP).
    • Uses server-side integrations to maintain fast page speeds while increasing ad competition.
    • Helps monetize AMP traffic more effectively.

  • In-App Header Bidding

    • Designed specifically for mobile applications.
    • Enables real-time competition among multiple demand sources for in-app inventory.
    • Improves fill rates and eCPMs while maintaining app performance.

  • Video Header Bidding

    • Applies header bidding technology to video ad inventory.
    • Increases competition among video advertisers, leading to higher CPMs.
    • Supports both instream and outstream video formats.
How Header Bidding Works
User Visits a Webpage
A visitor opens a webpage containing header bidding code before the ad server is called.
Bid Requests Are Sent
The header bidding wrapper sends bid requests simultaneously to multiple SSPs, Ad Exchanges, and demand partners.
Advertisers Submit Bids
Each demand partner evaluates the available ad impression and returns its highest bid within a specified time limit.
Winning Bid Is Selected
The header bidding wrapper compares all received bids and identifies the highest-value bid.
Winning Ad Is Displayed
The ad server selects the best available ad and delivers it to the user's browser, ensuring maximum revenue while maintaining a fast, seamless user experience.
Ad Server Makes the Final Decision
The winning bid is passed to the ad server (such as Google Ad Manager), where it competes with direct campaigns and other eligible line items.

Benefits of Header Bidding

Use Header Bidding to monetize your inventory
and gain access to multiple demand sources.

  • Higher Ad Revenue

    Increase competition among multiple demand partners to maximize CPMs and generate more revenue from every ad impression.

  • Improved Fill Rates

    Access a broader pool of advertisers to reduce unsold inventory and improve fill rates across your digital properties.

  • Greater Demand Competition

    Enable multiple SSPs and Ad Exchanges to bid simultaneously, ensuring every impression receives the highest possible bid.

  • Better User Experience

    Modern Header Bidding implementations optimize auction speed, reducing latency while maintaining seamless browsing experience.
Benefits of Header Bidding

Header Bidding vs Prebid

  • Header Bidding

    • Header Bidding is a monetization technology that allows multiple demand partners to bid on ad inventory simultaneously before the ad server makes its decision.
    • Publishers can implement Header Bidding with custom code, proprietary solutions, or open-source frameworks.
    • Header Bidding can support client-side, server-side, mobile, and video traffic.
    • It is a broad concept that can be implemented using different technologies and platforms.

  • Prebid

    • Prebid is an open-source framework designed to implement and manage header bidding that allows multiple demand partners to bid on ad inventory simultaneously.
    • Prebid is one of the most widely adopted open-source Header Bidding frameworks in the industry.
    • Prebid supports client-side (Prebid.js), server-side (Prebid Server), mobile, and video header bidding.
    • It is a technology stack that provides the tools, adapters, and infrastructure needed to run header bidding auctions efficiently.

Header Bidding Solutions Portfolio

Header Bidding Prebid

Prebid Wrapper for US SSP Admaru

Asteriosoft developed a custom Prebid wrapper that delivers video advertising within a video player and across web pages, enabling multiple demand partners to compete for every video impression in real time. The solution delivers a smooth, high-quality viewing experience while maximizing publisher revenue through optimized auctions and increased competition.
  • Simplified bidder management with a centralized dashboard for configuring bidders and auction priorities.
  • Improved video fill rates and CPMs with an optimized Prebid wrapper and auction process.
  • Enhanced user experience by delivering high-quality video ads with minimal latency and seamless playback.

Prebid Adapter for Asterio SSP

Asteriosoft developed and integrated custom Prebid.js adapters following the latest Prebid TypeScript standards, enabling seamless connectivity between publishers and multiple demand partners while optimizing header bidding performance.
  • Expanded demand access through seamless integration with multiple SSPs and ad exchanges.
  • Higher CPMs and ad revenue driven by increased competition for every impression.
  • Faster and more reliable auctions with optimized adapter performance and reduced latency.
Header Bidding and Prebid

Q&A about Header Bidding Solutions

  • What is Header Bidding?

    - Header Bidding is a programmatic advertising technology that allows multiple demand partners to bid on ad inventory simultaneously before the ad server makes its final decision. By increasing competition for every ad impression, header bidding helps publishers maximize CPMs, improve fill rates, and generate higher advertising revenue while maintaining a transparent and efficient auction process.

  • How does Header Bidding work​?

    - Header bidding works by sending bid requests to multiple demand partners simultaneously before the ad server makes its decision, allowing advertisers to compete in real time for each ad impression. The highest bid is then passed to the ad server, where it competes with direct campaigns to maximize publisher revenue while maintaining a fast user experience.

  • What is the difference between Header Bidding and Prebid?

    - Header Bidding is a monetization strategy that enables multiple demand partners to compete for ad inventory simultaneously, while Prebid is one of the most widely used open-source frameworks for implementing that strategy. Every Prebid implementation uses Header Bidding, but not every header bidding implementation uses Prebid.

  • What are the most popular Header Bidding solutions?

    - The most popular header bidding solutions include Prebid, Amazon Publisher Services (TAM), Google Open Bidding, Magnite, PubMatic, OpenX, each offering tools to help publishers maximize ad revenue. Prebid is the only widely adopted, vendor-neutral header bidding framework. Most other solutions are proprietary platforms or managed services, which means publishers rely on that vendor's infrastructure, integrations, and feature set.

  • Can you build a custom Header Bidding solution?

    - Yes. Asteriosoft can build a custom Header Bidding solution tailored to your inventory, traffic, and monetization goals. We design and implement scalable client-side, server-side, or hybrid solutions with seamless demand partner integrations, performance optimization, and ongoing technical support to help you maximize revenue and deliver the best user experience.

  • Can you develop a Prebid solution?

    - Yes. Asteriosoft develops custom Prebid solutions tailored to your needs. We build Prebid wrappers, implement Prebid.js and Prebid Server, integrate demand partners, optimize auction performance, and provide advanced analytics and ongoing technical support. Our solutions are designed to deliver a scalable, future-ready monetization strategy.

See also
Advanced Prebid Analytics
SSP solutions
Programmatic Advertising Platforms