PROGRAMMATIC
SOLUTIONS
Stay ahead with a custom Programmatic Advertising Solutions
and unlock data-driven success for your business
and unlock data-driven success for your business
Programmatic Solutions
Programmatic advertising solutions leverage intelligent automation to transform how digital ads are bought and sold. Instead of relying on manual processes, programmatic ad solutions enable real-time transactions powered by data and algorithms, ensuring ad placements are efficient, targeted, and cost-effective.
With the rise of digital marketing, advertisers are turning to programmatic ad buying for their ability to reach the right audience at the right moment. This technology removes the need for traditional methods like lengthy negotiations or requests for proposals (RFPs), allowing campaigns to launch faster and with greater precision.
At the heart of programmatic advertising solutions are real-time bidding (RTB) auctions, where digital ad space is bought and sold in milliseconds. These platforms can serve either the demand side (advertisers), the supply side (publishers), or both — offering flexibility depending on the user’s goals.
For brands, publishers, and media agencies alike, programmatic ad solutions unlock new levels of performance, helping to streamline operations, maximize ad spend, and boost campaign results.
With the rise of digital marketing, advertisers are turning to programmatic ad buying for their ability to reach the right audience at the right moment. This technology removes the need for traditional methods like lengthy negotiations or requests for proposals (RFPs), allowing campaigns to launch faster and with greater precision.
At the heart of programmatic advertising solutions are real-time bidding (RTB) auctions, where digital ad space is bought and sold in milliseconds. These platforms can serve either the demand side (advertisers), the supply side (publishers), or both — offering flexibility depending on the user’s goals.
For brands, publishers, and media agencies alike, programmatic ad solutions unlock new levels of performance, helping to streamline operations, maximize ad spend, and boost campaign results.
The key features of Programmatic Advertising Solutions
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Real-time Bidding (RTB)
Programmatic ad platforms enable real-time bidding, allowing advertisers to bid on ad impressions as they become available. This process allows for dynamic pricing and ensures that advertisers can reach their target audience at the right moment. -
Advanced Targeting Options
Programmatic advertising solutions offer advanced targeting capabilities, allowing advertisers to define their target audience based on various parameters, such as demographics, behavior, interests, location, device type, and more. This precision targeting enhances the relevance of ads and improves campaign performance. -
Data Management
Programmatic solutions integrate data management capabilities, enabling advertisers to leverage first-party and third-party data to inform their targeting strategies. Data-driven decisions lead to more effective ad placements. -
Automated Campaign Optimization
Ad solutions use algorithms and machine learning to optimize ad campaigns automatically. They analyze performance data in real-time and make adjustments to improve outcomes, such as adjusting bid strategies, targeting parameters, and creative elements. -
Campaign Reporting and Analytics
Programmatic solutions offer comprehensive reporting and analytics, giving advertisers insights into key performance metrics, audience engagement, conversion rates, and more. These insights enable data-driven decision-making for future campaigns. -
Frequency Capping
Ad programmatic solutions allow advertisers to limit the number of times a specific user sees an ad within a certain time frame. This helps avoid ad fatigue and ensures a positive user experience. -
Real-time Reporting
Programmatic ad solutions provides real-time access to data and campaign performance, allowing advertisers to react quickly and make adjustments as needed.
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Explore the different types of Programmatic Ad Solutions
Understand how various programmatic platforms shaping digital ad buying
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Programmatic SSP
Programmatic SSPs (Supply Side Platforms) enable publishers to automate the selling of their digital ad inventory in real-time through auctions, maximizing revenue by connecting to multiple demand sources. By leveraging data and algorithms, SSPs help ensure that each impression is sold to the highest bidder while maintaining control over pricing, ad quality, and user experience.1 -
Programmatic Ad Server
A programmatic ad server is a technology platform that stores, delivers, and tracks digital ads while enabling automated, data-driven decisions about which ads to show. It supports real-time bidding, dynamic creative optimization, and seamless integration with DSPs and SSPs to maximize campaign performance and relevance.2 -
Programmatic DSP
Programmatic DSPs (Demand Side Platforms) allow advertisers to buy digital ad inventory across multiple publishers in real-time through a single interface. They use data, targeting parameters, and algorithms to optimize ad placements, ensuring ads reach the right audience at the right time and price.3
Programmatic solutions by Asteriosoft
Comprehensive Ad Solutions
We offer development of programmatic solutions from scratch, including DSP, SSP, and AdServer platforms. The solutions we develop include robust features, optimized performance and real-time analytics.
With more than 15 years of experience in AdTech development, Asteriosoft provides programmatic solutions in media buying, meeting the evolving needs of the industry with expertise and advanced approaches.
Developing programmatic solutions, we optimize architecture to enhance the performance of high-load platforms and reduce server costs. We have proven expertise in big data processing and real-time reporting.
Client-Centric Approach & Focus on Performance
At Asteriosoft, we align every solution with your unique objectives and apply our expert knowledge of the AdTech domain. When developing solutions, we prioritize scalability and performance-driven results to maximize your ROI.
Expertise in AdTech standards
Specializing in the AdTech domain, we have deep knowledge of industry standards such as VAST, OpenRTB, and Prebid. Our programmatic solutions are developed in compliance with privacy regulations like CCPA and GDPR.
Portfolio of Programmatic Ad Solutions
RhythmOne Programmatic Ad Solution
(acquired bt Nexxen)
(acquired bt Nexxen)
A major U.S.–based programmatic SSP (Supply-Side Platform) and ad server featuring complex custom core functionality, high-performance architecture, and unique PMP auction algorithms. The platform also included capabilities for publishers to establish direct deals with advertisers, as well as advanced real-time analytics.
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Ingests traffic directly from publisher web properties via proprietary tagging. - Handles direct advertising campaigns with extended targeting parameters and a variety of configurable options.
- Programmatic advertising with integration of external DSPs and SSPs via OpenRTB.
Alkimi Programmatic Advertising Solution
Alkimi’s programmatic solution is a pioneering approach to tokenizing digital advertising. The platform undergoes financial audits for 100% of media spend, ensuring every transaction is independently validated and recorded on a transparent, immutable ledger.
- Every transaction is logged with full detail on the blockchain.
- Detailed reporting gives publishers transparent visibility into all auction activity.
- Includes an integrated Prebid.js adapter and wrapper.
- Supports Display, Video, CTV, Native ad formats
What our clients say about us
"Our teams worked together on a year-long DevOps/DataOps implementation and have implemented a continuous data streaming infrastructure via Postgres, Kafka, and Snowflake with scaling at Kubernetes and AWS/CloudWatch monitoring.
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
"We have been working with Asteriosoft for several years as our dedicated development partner. They find efficient solutions for our tasks, no matter how complex they may be, and deliver them within tight deadlines. We know we can rely on them for both planned projects and crisis situations.
I gladly recommend this company as a reliable, proactive, and professional partner."
I gladly recommend this company as a reliable, proactive, and professional partner."
"I have been working with this team for over 10 years, utilizing their services for the development of our software products. Throughout this time, the team consistently provided us with high-level software solutions, developed within the given time and budget constraints. But perhaps the best part of our collaboration is the relationship we have established. These guys truly understood our goals and approaches to deliver a product that surpasses our competitors."
See also
DSP solutions
We provide custom DSP solutions to meet your specific business needs, giving you complete control over inventory management and monetization strategies.
Off-the-shelf DSP
Our off-the-shelf DSP is specifically designed for AdTech companies and agencies, offering a ready-to-use solution with robust features and easy integration.
Ad Server
Сustom AdServer development provides a powerful and flexible solution for managing, delivering, and optimizing ad campaigns across all digital channels.
Ad Exchange
We develop custom Ad Exchange solutions — digital marketplaces that enable advertisers and publishers to transact in real time.