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Programmatic solutions

Programmatic platforms are technology-driven systems or software that automates the buying, selling, and optimization of digital advertising inventory in real-time through a bidding process.

programmatic advertising solutions have gained popularity due to their ability to deliver highly targeted ads, which often result in better ROI for advertisers and increased revenue for publishers. By automating the ad buying and selling process, programmatic advertising reduces manual work, optimizes campaign performance, and enhances overall advertising effectiveness.

The automated buying and selling of digital ad inventory go through real-time auctions. It involves the use of algorithms to streamline the ad buying process, making it more efficient and data-driven. Programmatic advertising platform could include both buying and selling sides or only one of them.

The key features of programmatic platforms:

  • 1

    Real-time Bidding (RTB)

    Programmatic ad platforms enable real-time bidding, allowing advertisers to bid on ad impressions as they become available. This process allows for dynamic pricing and ensures that advertisers can reach their target audience at the right moment.
  • 2

    Advanced Targeting Options

    Ad platforms offer advanced targeting capabilities, allowing advertisers to define their target audience based on various parameters, such as demographics, behavior, interests, location, device type, and more. This precision targeting enhances the relevance of ads and improves campaign performance.
  • 3

    Data Management

    Programmatic platforms integrate data management capabilities, enabling advertisers to leverage first-party and third-party data to inform their targeting strategies. Data-driven decisions lead to more effective ad placements.
  • 4

    Automated Campaign Optimization

    The platforms use algorithms and machine learning to optimize ad campaigns automatically. They analyze performance data in real-time and make adjustments to improve outcomes, such as adjusting bid strategies, targeting parameters, and creative elements.
  • 5

    Campaign Reporting and Analytics

    Ad platforms offer comprehensive reporting and analytics, giving advertisers insights into key performance metrics, audience engagement, conversion rates, and more. These insights enable data-driven decision-making for future campaigns.
  • 6

    Frequency Capping

    Programmatic platforms allow advertisers to limit the number of times a specific user sees an ad within a certain time frame. This helps avoid ad fatigue and ensures a positive user experience.
  • 7

    Real-time Insights

    The platform provides real-time access to data and campaign performance, allowing advertisers to react quickly and make adjustments as needed.

Programmatic portfolio

RhythmOne programmaitic system

The programmatic system with real-time bidding automates the selling of digital ad inventory in auctions. It incorporates frequency capping to limit the number of times a specific user sees an ad, utilizes distinct ads for personalized messaging, and employs fraud detection to protect against fraudulent activities and maintain ad quality.

Programmatic DSP for mobile advertising

The project focuses on delivering targeted and engaging mobile advertising campaigns to users worldwide. It helps app developers and advertisers reach their target audiences effectively. Platform is using advanced data analytics and machine learning algorithms to identify high-value users and deliver relevant ads.

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  • Eugene Kolsky
    Head of Business Development
    Belgrade, Serbia
  • Alex Gorker
    Sales Manager
    Alexandria, VA, USA
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See also

SSP solutions

DSP solutions


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