Programmatic platforms are technology-driven systems or software that automates the buying, selling, and optimization of digital advertising inventory in real-time through a bidding process.
programmatic advertising solutions have gained popularity due to their ability to deliver highly targeted ads, which often result in better ROI for advertisers and increased revenue for publishers. By automating the ad buying and selling process, programmatic advertising reduces manual work, optimizes campaign performance, and enhances overall advertising effectiveness.
The automated buying and selling of digital ad inventory go through real-time auctions. It involves the use of algorithms to streamline the ad buying process, making it more efficient and data-driven. Programmatic advertising platform could include both buying and selling sides or only one of them.
Feel free to write or call us. We really love to communicate with our clients.