PROGRAMMATIC ADVERTISING SOLUTIONS
Developing advanced Programmatic solutions tailored
to your business needs
to your business needs
Programmatic Ad Solutions
Programmatic platforms are technology-driven systems or software that automates the buying, selling, and optimization of digital advertising inventory in real-time through a bidding process. Real-time ad buying provides precise targeting, campaign optimization, and effective budget utilization by leveraging advanced data-driven technology.
Programmatic digital advertising solutions have gained popularity due to their ability to deliver highly targeted ads, which often result in better ROI for advertisers and increased revenue for publishers. By automating the ad buying and selling process, programmatic advertising reduces manual work, optimizes campaign performance, and enhances overall advertising effectiveness.
The automated buying and selling of digital ad inventory go through real-time auctions. It involves the use of algorithms to streamline the ad buying process, making it more efficient and data-driven. Programmatic advertising platform could include both buying and selling sides or only one of them.
Programmatic digital advertising solutions have gained popularity due to their ability to deliver highly targeted ads, which often result in better ROI for advertisers and increased revenue for publishers. By automating the ad buying and selling process, programmatic advertising reduces manual work, optimizes campaign performance, and enhances overall advertising effectiveness.
The automated buying and selling of digital ad inventory go through real-time auctions. It involves the use of algorithms to streamline the ad buying process, making it more efficient and data-driven. Programmatic advertising platform could include both buying and selling sides or only one of them.
Whether you are an advertiser, publisher, or agency, these tools enhance efficiency and deliver results.
Who benefits from Programmatic Ad Solutions?
Programmatic advertising platforms (AdTech platforms) are tailored to meet the needs of various stakeholders, ensuring efficient programmatic ad buying and data-driven success.
Advertisers
Gain access to precise targeting capabilities and campaign optimization
Agencies
Manage multiple campaigns efficiently while utilizing data insights
Publishers
Monetize ad spaces more effectively with advanced inventory management
Types of Programmatic Advertising Systems
There are several types of programmatic ad systems, each serving different purposes within the advertising ecosystem.
1. Demand Side Platform (DSP)
A DSP is a system that allows advertisers to buy ad inventory from multiple sources through a single interface. Advertisers use DSPs to set targeting criteria, budgets, and bidding strategies.
A programmatic DSP is used by advertisers to purchase ad inventory across a variety of platforms through a single interface. It allows them to set targeting criteria such as demographics, behavior, or location, define their budget, and control bidding strategies. Programmatic DSPs are commonly integrated with data management platforms to enhance audience targeting.
2. Supply Side Platform (SSP)
An SSP helps publishers manage, sell, and optimize their available ad inventory. These programmatic platforms help maximize revenue by offering ad space to multiple DSPs and ad exchanges in real time. SSPs also include features like yield optimization and ad fraud protection.
3. Ad Exchange
Ad Exchanges are digital marketplaces where advertisers and publishers transact in real time. Ad Exchanges operate on a real-time bidding model and offer a transparent space where ad impressions are auctioned to the highest bidder.
4. Ad Server
An Ad Server is a crucial component of the programmatic media buying ecosystem, responsible for storing, delivering, and tracking digital ads across various platforms. It works with demand-side platforms (DSPs) and supply-side platforms (SSPs). By managing ad placement and collecting performance data, the ad server helps optimize campaign effectiveness and improve return on investment.
5. Data Management Platform (DMP)
A DMP collects, organizes, and analyzes audience data from various sources. It helps advertisers and publishers enhance targeting by creating audience segments and models that can be activated across multiple advertising programmatic platforms.
6. Customer Data Platform (CDP)
In addition to DMPs, brands increasingly use Customer Data Platforms (CDPs). Unlike DMPs, CDPs focus on first-party data and aim to create unified customer profiles. They enable real-time data activation and often integrate with both marketing tools and advertising systems. While similar to a DMP, a CDP focuses more on building a unified customer profile. It’s often used for personalized and cross-channel marketing efforts.
A DSP is a system that allows advertisers to buy ad inventory from multiple sources through a single interface. Advertisers use DSPs to set targeting criteria, budgets, and bidding strategies.
A programmatic DSP is used by advertisers to purchase ad inventory across a variety of platforms through a single interface. It allows them to set targeting criteria such as demographics, behavior, or location, define their budget, and control bidding strategies. Programmatic DSPs are commonly integrated with data management platforms to enhance audience targeting.
2. Supply Side Platform (SSP)
An SSP helps publishers manage, sell, and optimize their available ad inventory. These programmatic platforms help maximize revenue by offering ad space to multiple DSPs and ad exchanges in real time. SSPs also include features like yield optimization and ad fraud protection.
3. Ad Exchange
Ad Exchanges are digital marketplaces where advertisers and publishers transact in real time. Ad Exchanges operate on a real-time bidding model and offer a transparent space where ad impressions are auctioned to the highest bidder.
4. Ad Server
An Ad Server is a crucial component of the programmatic media buying ecosystem, responsible for storing, delivering, and tracking digital ads across various platforms. It works with demand-side platforms (DSPs) and supply-side platforms (SSPs). By managing ad placement and collecting performance data, the ad server helps optimize campaign effectiveness and improve return on investment.
5. Data Management Platform (DMP)
A DMP collects, organizes, and analyzes audience data from various sources. It helps advertisers and publishers enhance targeting by creating audience segments and models that can be activated across multiple advertising programmatic platforms.
6. Customer Data Platform (CDP)
In addition to DMPs, brands increasingly use Customer Data Platforms (CDPs). Unlike DMPs, CDPs focus on first-party data and aim to create unified customer profiles. They enable real-time data activation and often integrate with both marketing tools and advertising systems. While similar to a DMP, a CDP focuses more on building a unified customer profile. It’s often used for personalized and cross-channel marketing efforts.
What are the benefits of Programmatic Advertising?
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Efficiency
Programmatic media buying eliminates time-consuming steps like RFPs and negotiations. Ads are purchased quickly through Real-Time Bidding (RTB) and at an optimal price. -
Transparency
Programmatic platforms use algorithms and machine learning to optimize ad campaigns in real time, automatically adjusting bids, targeting, and creatives to improve performance. -
Precise Targeting
Leverage data-driven insights to your programmatic campaign and connect with your ideal audience at the right time. -
Real-time Insights
Access real-time analytics to measure performance and optimize your campaigns for maximum impact. -
Comprehensive Analytics
Delivers real-time data and actionable insights to refine future campaigns. -
Data Integration
Harnesses first-party and third-party data to refine targeting and ad placement.
Introducing our advantages
Comprehensive IT Solutions
We offer development of programmatic platforms from scratch, including DSP, SSP, and AdServer platforms. The platforms we develop include robust features, optimized performance and real-time analytics.
With more than 15 years of experience in AdTech development, Asteriosoft provides solutions in programmatic media buying, meeting the evolving needs of the industry with expertise and advanced approaches.
We have proven expertise in big data processing and real-time reporting. Developing solutions, we optimize architecture to enhance the performance of high-load platforms and reduce server costs.
Client-Centric Approach & Focus on Performance
At Asteriosoft, we align every solution with your unique objectives and apply our expert knowledge of the AdTech domain. When developing solutions, we prioritize scalability and performance-driven results to maximize your ROI.
Expertise in AdTech standarts
Specializing in the AdTech domain, we have deep knowledge of industry standards such as VAST, OpenRTB, and Prebid. Our solutions are developed in compliance with privacy regulations like CCPA and GDPR.
Asteriosoft's Programmatic ads portfolio
Asteriosoft has been developing AdTech solutions for 18 years.
Have questions about Programmatic Ad Solutions?
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Uncover more about Programmatic Ads
Programmatic advertising is the automated buying and selling of digital ad space using software and data. Instead of humans negotiating ad placements, algorithms handle it in real time, typically through platforms like DSPs (Demand Side Platforms) and SSPs (Supply Side Platforms). This allows advertisers to target specific audiences more efficiently and at scale.
They’re called programmatic because the process is driven by programs—automated software and algorithms that make decisions based on data, in real time. This replaces traditional, manual ad buying methods (like direct deals between salespeople), making the process faster, more scalable, and data-driven.
Programmatic media buying ensures efficient allocation of resources and improved ad delivery through automation, making it an integral part of modern programmatic buying strategies.
To measure programmatic advertising, it’s essential to evaluate key performance indicators (KPIs) like impressions, click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). Programmatic solutions, such as DSPs and SSPs, offer advanced tools and metrics for comprehensive campaign analysis and optimization.
Programmatic ads can be more effective—especially when combined with good data. Benefits include:
- Precision targeting (e.g., behavioral, contextual, geographic)
- Real-time optimization based on performance
- Scalability across multiple channels (display, video, mobile, CTV, etc.)
If you have access to the source code, we can customize your platform by adding new features or modifying existing ones based on your needs.
What our clients say about us
"Our teams worked together on a year-long DevOps/DataOps implementation and have implemented a continuous data streaming infrastructure via Postgres, Kafka, and Snowflake with scaling at Kubernetes and AWS/CloudWatch monitoring.
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
"We have been working with Asteriosoft for several years as our dedicated development partner. They find efficient solutions for our tasks, no matter how complex they may be, and deliver them within tight deadlines. We know we can rely on them for both planned projects and crisis situations.
I gladly recommend this company as a reliable, proactive, and professional partner."
I gladly recommend this company as a reliable, proactive, and professional partner."
"I have been working with this team for over 10 years, utilizing their services for the development of our software products. Throughout this time, the team consistently provided us with high-level software solutions, developed within the given time and budget constraints. But perhaps the best part of our collaboration is the relationship we have established. These guys truly understood our goals and approaches to deliver a product that surpasses our competitors."
See also
DSP solutions
We provide custom DSP solutions to meet your specific business needs, giving you complete control over inventory management and monetization strategies.
Off-the-shelf DSP
Our off-the-shelf DSP is specifically designed for AdTech companies and agencies, offering a ready-to-use solution with robust features and easy integration.
Ad Server
Сustom AdServer development provides a powerful and flexible solution for managing, delivering, and optimizing ad campaigns across all digital channels.
Ad Exchange
We develop custom Ad Exchange solutions — digital marketplaces that enable advertisers and publishers to transact in real time.