Stay ahead with Programmatic Advertising Solutions
Developing advanced Programmatic solutions tailored
to your business needs
to your business needs
AdTech Programmatic solutions
Programmatic platforms are technology-driven systems or software that automates the buying, selling, and optimization of digital advertising inventory in real-time through a bidding process. Real-time ad buying provides precise targeting, campaign optimization, and effective budget utilization by leveraging advanced data-driven technology.
Programmatic advertising solutions have gained popularity due to their ability to deliver highly targeted ads, which often result in better ROI for advertisers and increased revenue for publishers. By automating the ad buying and selling process, programmatic advertising reduces manual work, optimizes campaign performance, and enhances overall advertising effectiveness.
The automated buying and selling of digital ad inventory go through real-time auctions. It involves the use of algorithms to streamline the ad buying process, making it more efficient and data-driven. Programmatic advertising platform could include both buying and selling sides or only one of them.
Whether you are an advertiser, publisher, or agency, these tools enhance efficiency and deliver results.
Types of Programmatic Platforms
Demand-Side Platform (Programmatic DSP)
Enables advertisers to target and bid on optimal ad spaces via auctions.
Supply-Side Platform (Programmatic SSP)
Helps publishers maximize revenue by managing, pricing, and selling ad spaces.
Data Management Platform (DMP)
Collects, organizes, analyzes data to enable precision in targeting ads.
Ad Exchange systems
Connects advertisers and publishers, enabling transactions through real-time bidding.
Who Benefits from Programmatic Ad Solutions?
Programmatic advertising platforms (AdTech platforms) are tailored to meet the needs of various stakeholders, ensuring efficient programmatic ad buying and data-driven success.
1
Advertisers
Gain access to precise targeting capabilities and real-time campaign optimization
2
Agencies
Manage multiple campaigns efficiently while utilizing data insights
3
Publishers
Monetize ad spaces more effectively with advanced inventory management
Why Choose Asteriosoft
With more than 15 years of experience in AdTech development, Asteriosoft provides reliable solutions in programmatic advertising, meeting the evolving needs of the industry with expertise and advanced approaches
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Comprehensive IT Solutions
We offer development of programmatic systems from scratch, including DSP, SSP, and AdServer platforms. The platforms we develop include robust features, optimized performance and real-time analytics. -
Client-Centric Approach & Focus on Performance
At Asteriosoft, we align every solution with your unique objectives and apply our expert knowledge of the AdTech domain. When developing solutions, we prioritize scalability and performance-driven results to maximize your ROI. -
Expertise in AdTech standartsSpecializing in the AdTech domain, we have deep knowledge of industry standards such as VAST, OpenRTB, and Prebid. Our solutions are developed in compliance with privacy regulations like CCPA and GDPR. -
Big Data and High Load architecture
We have proven expertise in big data processing and real-time reporting. Developing solutions for our clients, we optimize architecture to enhance the performance of high-load platforms and reduce server costs.
What are the benefits of Programmatic Advertising?
A programmatic platform delivers targeted digital advertising, providing transparency and real-time insights, ensuring campaigns are both effective and measurable.
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Efficiency
Programmatic advertising eliminates time-consuming steps like RFPs and negotiations. Ads are purchased quickly through Real-Time Bidding (RTB) and at an optimal price. -
Precise Targeting
Leverage data-driven insights, including first-party and cross-device signals, to connect with your ideal audience at the right time -
Transparency
Unlike traditional bulk ad buying, programmatic advertising offers efficient and controlled ad placements, ensuring they appear in relevant and brand-safe environments. -
Real-Time Insights
Access real-time analytics to measure performance and optimize your campaigns for maximum impact.
Key Features of Programmatic Ad Solutions
How programmatic ad buying improves campaigns
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Real-Time Bidding (RTB)
Facilitates quick auctions to match ads with the ideal audience. -
Advanced Targeting
Modern AdTech platforms empower advertisers to craft targeted campaigns with maximum efficiency. -
Automated Optimization
Employs AI and data science to adjust bids and placements for maximum performance. -
Comprehensive Analytics
Delivers real-time data and actionable insights to refine future campaigns. -
Data Integration
Harnesses first-party and third-party data to refine targeting and ad placement.
Have questions about Programmatic Ad Solutions?
Discover how Asteriosoft can enhance your programmatic buying strategies with AdTech platforms tailored to your needs.
Leave your email address to schedule an appointment and learn more about opportunities for your business.
Leave your email address to schedule an appointment and learn more about opportunities for your business.
Asteriosoft's Programmatic portfolio
RhythmOne programmaitic system
The programmatic system with real-time bidding automates the selling of digital ad inventory in auctions. It incorporates frequency capping to limit the number of times a specific user sees an ad, utilizes distinct ads for personalized messaging, and employs fraud detection to protect against fraudulent activities and maintain ad quality.
Programmatic DSP for mobile advertising
The project focuses on delivering targeted and engaging mobile advertising campaigns to users worldwide. It helps app developers and advertisers reach their target audiences effectively. Platform is using advanced data analytics and machine learning algorithms to identify high-value users and deliver relevant ads.
Uncover More about Programmatic Digital Advertising:
Programmatic media buying ensures efficient allocation of resources and improved ad delivery through automation, making it an integral part of modern programmatic buying strategies.
To measure programmatic advertising, it’s essential to evaluate key performance indicators (KPIs) like impressions, click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). Programmatic solutions, such as DSPs and SSPs, offer advanced tools and metrics for comprehensive campaign analysis and optimization.
If you have access to the source code, we can customize your platform by adding new features or modifying existing ones based on your needs.
Contacts
Feel free to write or call us. We really love to communicate with our clients.
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Alex Gorker
Sales ManagerAlexandria, VA, USA
+15715830123
sales@asteriosoft.com
What our clients say about us
"Our teams worked together on a year-long DevOps/DataOps implementation and have implemented a continuous data streaming infrastructure via Postgres, Kafka, and Snowflake with scaling at Kubernetes and AWS/CloudWatch monitoring.
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
"We have been working with Asteriosoft for several years as our dedicated development partner. They find efficient solutions for our tasks, no matter how complex they may be, and deliver them within tight deadlines. We know we can rely on them for both planned projects and crisis situations.
I gladly recommend this company as a reliable, proactive, and professional partner."
I gladly recommend this company as a reliable, proactive, and professional partner."
"I have been working with this team for over 10 years, utilizing their services for the development of our software products. Throughout this time, the team consistently provided us with high-level software solutions, developed within the given time and budget constraints. But perhaps the best part of our collaboration is the relationship we have established. These guys truly understood our goals and approaches to deliver a product that surpasses our competitors."
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