A Demand-Side Platform (DSP) is an advanced software tool designed for advertisers to efficiently purchase digital ad inventory across various channels, such as mobile, desktop, video, and Connected TV (CTV). By connecting directly with supply-side platforms (SSPs) and ad exchanges, a DSP facilitates programmatic advertising, enabling advertisers to launch highly targeted campaigns with optimized budgets.
DSPs operate through automation, relying on algorithms and data analysis to evaluate and purchase ad impressions in milliseconds. This streamlined process helps businesses maximize their return on ad spend (ROAS) while ensuring that their campaigns reach the intended audience effectively.