CUSTOM
SSP SOLUTIONS
More than 15 years of experience in developing SSPs
SSP Development
A modern Supply Side Platform (SSP) is a vital component of a digital advertising ecosystem. A programmatic SSP empowers publishers to manage and monetize their ad inventory more efficiently, driving higher revenue through intelligent automation and bidding algorithms.
Using advanced algorithms, the SSP platform automatically optimizes SSP ads by setting competitive prices and maximizing yield. Integrated with leading ad exchanges and DSPs, SSP programmatic capabilities extend reach and drive better monetization outcomes. In short, a Supply Side Platform is a powerful, end-to-end solution that helps publishers succeed in SSPs advertising, combining advanced features, data-driven insights, and seamless integration.
A custom SSP offers full control over monetization strategies to boost SSP ad performance, tailored feature sets, and seamless integration with your existing tech stack. Our SSP advertising solution ensures a secure and positive user experience across web, mobile, and video environments. Designed for scalability, our SSP platforms support various ad formats—including video and mobile.
Our SSP solutions
- Processing hundreds of thousands of QPS
- Clustered system distributed to multiple locations
- Supporting various traffic type: web-sites, mobile apps, header bidding, video ads (VAST)
- Constructor of detailed customized reports (more than 50 grouping and calculation columns )
- Advanced configuration of commissions and margins per publisher and placement
- Integrated with DSPs, AdExchanges via OpenRTB
- PMP systems
- Detecting of fraud traffic and robots
- Supporting of GDPR and COPPA
- Providing real-time operation and statistics
Proven expertise in integration of SSP with DSPs
We’ve developed deep expertise in integrating SSP programmatic platform with DSP and AdExchange platforms.
Here are some of them we've worked with:
Here are some of them we've worked with:
Custom Supply Side Platform for you success
Build your own programmatic SSP tailored to your specific needs, giving you full control, higher revenue.
Contact us to discuss how to develop a scalable SSP platform tailored to your business needs.
Contact us to discuss how to develop a scalable SSP platform tailored to your business needs.
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Why Asteriosoft can create an exceptional SSP platform
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18+ years of AdTech expertise
Since 2006, we are delivering reliable and future-proof AdTech solutions.1 -
Global Reach
We’ve delivered AdTech projects across 10+ countries, adapting to diverse market needs.2 -
Team Longevity
Our specialists stay with us for 5+ years on average, ensuring project consistency and expertise retention.3 -
Client-Centric Approach
We prioritize open dialogue, transparency, and tailored solutions to meet each client’s unique business needs.4 -
Reliable & Scalable Solutions
We design platforms that grow with your business, ensuring long-term success in a fast-evolving industry.5 -
AI components & Machine Learning
We leverage predictive algorithms for optimized ad delivery and MLL for insights6
Asteriosoft's SSP Portfolio
RhythmOne SSP
(US TOP-3 AdTech company)
(US TOP-3 AdTech company)
A major US based SSP (Supply Side Platform) with complex custom core functionality, lightning fast performance and unique auction PMP algorithms with features enabling a possibility for a publisher to make direct deals with advertisers. The platform featured an advanced real time statistics.
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Receives traffic directly from publisher sites via own tags. - Manages direct advertising campaigns with extended targeting, pacing, frequency capping and other options.
- Receive advertising from external DSPs and SSPs via OpenRTB.
AdJuggler SSP
(US TOP-10 SSP in '00s)
(US TOP-10 SSP in '00s)
AdJuggler SSP thrived since 2008, reaching TOP-10 US SSP by 2012. The platform offered full-featured campaign and inventory management for display, mobile, and video, including Exchange Media Program - mediating direct advertisers and programmatic buyers using user value predictions. Access to 30+ RTB and network sources, advanced real-time reporting, and a rich API.
- Manage display, mobile, rich media & video seamlessly.
- Regain control of inventory, streamline operations with an intuitive interface.
- Real-time analytics and comprehensive reporting - offering dashboards and on-demand reports to effectively analyze and monetize inventory across platforms.
Admaru
Custom SSP for an Asian-American market
Custom SSP for an Asian-American market
An SSP which receives traffic via Prebid Adapter and SSP Tags and interacts with multiple DSPs for creatives. The platform features a UI with onboarding, settings, and reporting functionalities. Admaru specializes in targeting the Asian-American segment, assisting advertisers with multicultural marketing requirements.
- Receives traffic directly from publisher sites via own tags.
- Manages direct advertising campaigns with extended targeting, pacing, frequency capping and other options.
- Receive advertising from external DSPs and SSPs via OpenRTB.
Uncover more about SSP advertising:
Supply Side Platform (SSP) advertising is evolving rapidly, with AI-driven optimization enhancing targeting precision and campaign performance.
SSPs are shifting toward contextual targeting and first-party data strategies to maintain effective user engagement.
The rise of Connected TV (CTV) and Digital Out-of-Home (DOOH) is expanding programmatic reach across new channels and formats.
Additionally, there's growing demand for transparency and data access, pushing SSPs to offer greater visibility into ad transactions and performance metrics.
SSPs are shifting toward contextual targeting and first-party data strategies to maintain effective user engagement.
The rise of Connected TV (CTV) and Digital Out-of-Home (DOOH) is expanding programmatic reach across new channels and formats.
Additionally, there's growing demand for transparency and data access, pushing SSPs to offer greater visibility into ad transactions and performance metrics.
Key benefits of a custom SSP platform are:
- Tailored Monetization Strategies: Customize features and pricing models to match your unique business goals and maximize revenue.
- Full Control Over Inventory: Gain complete oversight and flexibility in managing your ad inventory and partnerships.
- Seamless Integration: Easily connect with your existing tech stack, including DSPs, ad exchanges, and data providers.
- Enhanced Data Privacy and Compliance: Implement specific privacy controls to meet regional regulations like GDPR and CCPA.
- Scalability and Performance: Build a platform designed to grow with your business, handling increasing traffic and complex programmatic needs efficiently.
SSP programmatic advertising is essential for digital publishers looking to maximize revenue from their ad inventory through automated, data-driven ad sales. It’s ideal for media companies, streaming platforms, app developers, and content-rich websites that serve large volumes of impressions.
Any publisher aiming to streamline operations, increase fill rates, and gain access to multiple demand sources in real time can benefit from a Supply Side Platform.
Any publisher aiming to streamline operations, increase fill rates, and gain access to multiple demand sources in real time can benefit from a Supply Side Platform.
Supply side platform examples typically include features like real-time bidding, which allows publishers to sell ad inventory to multiple demand sources simultaneously.
They also offer advanced targeting and audience segmentation tools to optimize ad placements and maximize revenue. Additionally, SSPs provide comprehensive analytics.
They also offer advanced targeting and audience segmentation tools to optimize ad placements and maximize revenue. Additionally, SSPs provide comprehensive analytics.
To set up private deals with SSPs advertising, start by negotiating direct agreements with select buyers or demand partners to secure premium inventory at agreed-upon prices. Next, configure your SSP platform to create private marketplaces (PMPs) where these deals can be managed with exclusive access. Finally, monitor and optimize the performance of private deals through analytics to ensure maximum yield and strong buyer relationships.
If you have an SSP advertising platform with source code access, we can customize or enhance it by adding new features based on your requirements.
What our clients say about us
"Our teams worked together on a year-long DevOps/DataOps implementation and have implemented a continuous data streaming infrastructure via Postgres, Kafka, and Snowflake with scaling at Kubernetes and AWS/CloudWatch monitoring.
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
"We have been working with Asteriosoft for several years as our dedicated development partner. They find efficient solutions for our tasks, no matter how complex they may be, and deliver them within tight deadlines. We know we can rely on them for both planned projects and crisis situations.
I gladly recommend this company as a reliable, proactive, and professional partner."
I gladly recommend this company as a reliable, proactive, and professional partner."
"I have been working with this team for over 10 years, utilizing their services for the development of our software products. Throughout this time, the team consistently provided us with high-level software solutions, developed within the given time and budget constraints. But perhaps the best part of our collaboration is the relationship we have established. These guys truly understood our goals and approaches to deliver a product that surpasses our competitors."
See also
DSP solutions
We provide custom DSP solutions to meet your specific business needs, giving you complete control over inventory management and monetization strategies.
Off-the-shelf DSP
Our off-the-shelf DSP is specifically designed for AdTech companies and agencies, offering a ready-to-use solution with robust features and easy integration.
Programmatic solutions
Сustom AdServer development provides a powerful and flexible solution for managing, delivering, and optimizing ad campaigns across all digital channels.
Ad Exchange
We develop custom Ad Exchange solutions — digital marketplaces that enable advertisers and publishers to transact in real time.