AdTech solutions

We have expertise in developing following Ad Tech solutions:

SSP

Supply-side platforms (SSPs) connect publishers with advertisers in digital advertising. They optimize inventory, enable real-time bidding, and maximize revenue through tools like ad serving, targeting, and analytics. We at Asterisoft have developed several types of SSP, for all types of traffic, including mobile. We experienced in real-time statistics, detection of fraud traffic and robots, support of GDPR and COPPA.

DSP

Demand-side platforms (DSPs) streamline digital advertising for advertisers. Our company has the expertise in building DSPs which offer all necessary tools for custom targeting, bidding, and campaign management. It optimizes ad buying, improves ROI, and provides analytics for performance tracking and insights. The largest one we built handled 1.5M QPS. We also can help you integrate DSP with other platforms.

AdExchange/AdServer

Ad exchanges are platforms that facilitate the buying and selling of online advertising space. We have built quite a few custom AdServers and AdExchanges for our clients and thought it would be a good idea to develop our own white label solution to build upon. We can reshape this app at the customer’s request, add necessary features and fine tune it to your needs. A demo is available on request.

Рrogrammatic

Programmatic technology in AdTech is the new cornerstone of the industry. They automate ad buying and selling, using AI and data-driven technologies to optimize targeting, bidding, and ad delivery. This streamlined approach improves efficiency, effectiveness, and ROI for advertisers and publishers. At Asteriosoft, we have developed a wide range of programmatic solutions which use data science models to predict user behavior and preferences.

Prebid Analytics

Using real-time bidding (RTB) technology, Prebid boosts revenue, transparency, and trust. It allows multiple buyers to simultaneously bid on the same inventory and helps publishers maximize revenue. Asteriosoft excels in utilizing Prebid technology to help businesses succeed in the AdTech landscape. Asteriosoft has built an analytical tool which helps publishers to track prebid.js performance in real time and optimize its settings.

Cookieless

Cookieless solutions are essential in AdTech now. They replace the traditional tracking methods and enable targeted advertising due to privacy regulations growing. They leverage contextual targeting, machine learning, and privacy-friendly identifiers to deliver personalized ad experiences while respecting user privacy. Our team has built a complex machine learning solution which targets ads based on page content without using cookies.

SSP to US TOP-3 AdTech company

A major US based SSP (supply side platform) with complex custom core functionality, lightning fast performance and unique auction PMP algorithms with features enabling a possibility for a publisher to make direct deals with advertisers. The platform featured an advanced real time statistics.

DSP for Mobile Apps with AI algorithms

A platform for mobile user acquisition & re-targeting. It connects to dozens of different Supply Side Platforms, processes 1.5M requests per second, manages data of billions of users in real time, uses machine learning models to predict user behavior, and provides customized reports.

Cookieless AdTech solution for DSP

An cookieless AdTech solution based on page contents, which employs web crawling, dynamic databases, machine learning and framework semantic scoring. It categorized over 1M web sites and placed them under specific categories for accurate targeting. We integrated several 3d party DMPs for additional info on specific web pages.

Advanced Prebid Analytics

The tool for real-time analytics which allows publishers and AdOps companies control and visualize bidding statistics. The real-time data is aggregated on the dashboard and in reports without day-long delays. It includes trends, bidders and inventory. The tool can be integrated by API.

Our Stack

Usually we use this technical stack for AdTech solutions, but we are ready to consider you demands.

Big Data & Hight Load

Depending on your project we will pick from a variety of modern databases: MySQL, Oracle, PostgreSQL, Microsoft SQL Server, MongoDB, Redis, Elasticsearch, Cassandra, MariaDB, ClickHouse, Aerospike.
Cloud solutions

We have mastered the use of many cloud tools and solutions, including Amazon, Digital Ocean, Hetzner and more.
Back end

Java, Kotlin, Spring Framework, Python, Go, Hibernate, Aerospike, Mongo DB, Redis, Rabbit MQ, HAProxy, Nginx
Front end

Javascript, Typescript, JQuery, React JS, React Native

Contacts

Feel free to write or call us. We really love to communicate with our clients.

Alex Gorker
Sales Manager

Alexandria, VA, USA
+15715830123
sales@asteriosoft.com

Our Clients

What our clients say about us

"Our teams worked together on a year-long DevOps/DataOps implementation and have implemented a continuous data streaming infrastructure via Postgres, Kafka, and Snowflake with scaling at Kubernetes and AWS/CloudWatch monitoring.
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."

Vlad Pasman

Engineering Director
RedShelf Inc

"We have been working with Asteriosoft for several years as our dedicated development partner. They find efficient solutions for our tasks, no matter how complex they may be, and deliver them within tight deadlines. We know we can rely on them for both planned projects and crisis situations.
I gladly recommend this company as a reliable, proactive, and professional partner."

Dave Hamilton

CEO of BackBeat Media

"I have been working with this team for over 10 years, utilizing their services for the development of our software products. Throughout this time, the team consistently provided us with high-level software solutions, developed within the given time and budget constraints. But perhaps the best part of our collaboration is the relationship we have established. These guys truly understood our goals and approaches to deliver a product that surpasses our competitors."

Jonathan Rivers

Director of Digital Marketing
Advertising Management System