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PREBID ANALYTICS TO GROW SITE REVENUE

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What is Prebid analytics?

Prebid.js is the leading open-source header bidding solution used by publishers around the world. It helps maximize ad revenue by allowing multiple demand sources to compete fairly in real time. Prebid.js is fast, transparent, and fully customizable to meet publishers' monetization goals.

Prebid analytics provides valuable insights into how the header bidding implementation is performing, helping publishers and ad operations teams optimize their ad revenue and user experience. Together, Prebid.js and Prebid Analytics provide a powerful toolkit for managing programmatic advertising. They give you full control over your inventory, with no hidden fees or black-box logic.

Our Prebid analytics solution AsterioBid supports integration offers real-time data and robust reporting tools. Data helps identify the most valuable partners and adjust the header bidding setup accordingly. It gives understanding which SSP participate in auctions and which ones win impressions. It also provides publishers with detailed analytics and reporting on their Prebid.js performance, helping them make data-driven decisions and allocate their ad inventory effectively.

Who needs Prebid js analytics?



Prebid analytics for publishers

  1. Track Prebid.js performance in real time
  2. Get notifications in case of issues with Prebid auctions
  3. Test Prebid adapter configurations using A/B testing
  4. Use UTM tracking to identify traffic sources


Prebid analytics for AdOps teams and AdTech companies

  1. Use your white-labeled inteface or integrate Prebid Analytics into your own system.
  2. Manage publishers and give them direct access to their real-time Pebid data.
  3. Use the power of data to grow your clients' revenue.

AsterioBid Prebid analytics features

  • Gathering statistic in one system
    You can manage and monitor all your Prebid.js partners in one convenient place. See and compare how different SSPs (Supply Side Platforms) are performing based on important factors like Revenue, Bid Rate, Timeout Rate, and Response Time.
  • Real-time analytics
    Real-time analytics allows to see auctions data quickly. It updates automatically, so you don't have to wait for a long time to get the latest stats. You can view a summary of how your website is performing, including trends, data from all bidders, and your available ad space, all in one place.
  • Advanced Reporting
    The ready-to-use reports which can be customized by filtering and grouping the data. Plus, you can easily sort the results to see the information you need, and you can download the reports in .csv format for easy sharing or further analysis.
  • Multy currency
    With the built-in currency converter, you can use international ad opportunities and keep track of your total revenue easily. It automatically converts the earnings into your preferred currency, so you can see exactly how much you're making from different regions without any hassle.
  • Incremental Revenue calculation
    You can see Incremental Revenue contributed by each bidder. This way, you can easily keep track of how much each partner is adding to your overall earnings. It's a great tool to optimize your ad setup and boost your ad revenue effectively.
  • Pricing by ad unit requests
    Unit requests pricing model allows you to have control over yours spending, as you pay when an auction held.
    With this unit requests pricing model, you are in control of your spending because you only pay for analytic of an auction, not for the traffic.
  • UTM tracking
    Keep an eye on where your website visitors are coming from and see how profitable each source, medium, or campaign is with UTM Analysis charts. This report includes more detailed statistics based on the specific parameters you want to focus on. This helps you understand the effectiveness of your marketing efforts and make smarter decisions to improve your results.
  • Alerts system
    Stay informed about issues with Prebid.js auctions on your websites. Use an alert system to set and receive email alerts, and customize it with your own threshold values and granularity.

Transparent pricing for Pebid analytics

  • CPM pricing

    You pay per CPM — only for actual auction traffic tracked, with no extra fees or unnecessary services.

  • Sampling Mode

    Reduce costs with Sampling Mode — track just a portion of traffic while still seeing the big picture.

  • Custom rates for heavy traffic

    Reach out for a personalized offer if you’re driving over 300 million impressions per month.

Learn more about Prebid js analytics:

What our clients say about us
"Our teams worked together on a year-long DevOps/DataOps implementation and have implemented a continuous data streaming infrastructure via Postgres, Kafka, and Snowflake with scaling at Kubernetes and AWS/CloudWatch monitoring.
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
Vlad Pasman
Engineering Director
RedShelf Inc
"We have been working with Asteriosoft for several years as our dedicated development partner. They find efficient solutions for our tasks, no matter how complex they may be, and deliver them within tight deadlines. We know we can rely on them for both planned projects and crisis situations.
I gladly recommend this company as a reliable, proactive, and professional partner."
Dave Hamilton
CEO of BackBeat Media
"I have been working with this team for over 10 years, utilizing their services for the development of our software products. Throughout this time, the team consistently provided us with high-level software solutions, developed within the given time and budget constraints. But perhaps the best part of our collaboration is the relationship we have established. These guys truly understood our goals and approaches to deliver a product that surpasses our competitors."
Jonathan Rivers
Director of Digital Marketing
Advertising Management System
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