A European client purchased Asteriosoft’s ready-to-use DSP solution to quickly launch their own AdTech business, avoiding the time and cost of building technology from scratch. Previously, the client had used third-party DSP solutions under a white-label model but wanted to own their platform to gain full control and direct access to analytics, as well as to retain the revenue share.
After signing the contract, Asteriosoft implemented custom features aligned with the client’s vision over a two-month period. The self-serve DSP platform was successfully launched two months after signing the contract.
The deployed self-serve DSP platform provided instant access to essential programmatic capabilities, including real-time bidding, advanced targeting, and support for multiple ad formats across desktop and mobile traffic. With the ready-to-use DSP in place, the client was able to onboard advertisers and start campaign execution quickly.
To ensure high traffic quality, the client integrated around 30 SSP partners and applied additional traffic filtering. As a result, several enterprise-level clients reported campaign performance improvements of up to 30%.