Custom Ad Server by Asteriosoft
Advertising made easy with modern Ad Servers
What Is an Ad Server?
Quick overview
An Advertising Server, or AdServer, is a platform that facilitates the delivery, management, and measurement of digital advertising campaigns.
Its primary function is to serve advertisements to websites, mobile apps, or other digital platforms where ads can be displayed to the audience.
Ad Servers are used in the advertising ecosystem, ensuring that the right ads are shown to the right users at the right time.
The AdTech industry is evolving rapidly, and AdSastervers have emerged as a vital component in the digital advertising ecosystem.
Current trends show that ad serving platforms are a growing segment, driven by advertisers’ and agencies’ desire to cut costs and streamline operations.
The AdTech industry is evolving rapidly, and AdSastervers have emerged as a vital component in the digital advertising ecosystem.
Current trends show that ad serving platforms are a growing segment, driven by advertisers’ and agencies’ desire to cut costs and streamline operations.
Value
Based on your business goals, a custom Ad Server can deliver significant value
Ad Servers for Publishers:
Monetization Control: Optimize how inventory is sold.
Revenue Growth: Retain more earnings by cutting out middlemen.
Custom Reports: Track specific KPIs for better insights.
Revenue Growth: Retain more earnings by cutting out middlemen.
Custom Reports: Track specific KPIs for better insights.
Ad Servers for Advertisers and Agencies:
Cost Efficiency: Save on fees while maximizing ROI.
Precision Targeting: Ad-serving technology ensures that the right ads are shown to the right audience, considering user behaviour, demographics, and targeting criteria set by advertisers.
Ownership of Data: Retain full control over performance data for strategic decision-making.
Precision Targeting: Ad-serving technology ensures that the right ads are shown to the right audience, considering user behaviour, demographics, and targeting criteria set by advertisers.
Ownership of Data: Retain full control over performance data for strategic decision-making.
Reasons You May Need a Custom Ad Server
Reasons You May Need a Custom Ad Server
You May Need a Custom Ad Server If...
- You’re paying high fees to third-party platforms.
- White-label ad solutions don’t meet your needs.
- You face challenges with data access and transparency.
- Fraud clicks and impressions are hurting your budget.
- Compliance with privacy regulations is complicated.
- You want to scale without relying on external vendors.
- Managing multiple ad channels is highly inefficient.
- Your reporting lacks depth for truly informed decisions.
- Latency issues are disrupting your ad delivery processes.
- You want to offer unique features to clients or partners.
Because Custom Ad Server...
- Eliminates intermediaries and reduces costs.
- Can be fully customized to fit your specific workflows.
- Gives you complete ownership and control over your data.
- Includes built-in tools to detect and prevent ad fraud.
- Is designed to meet global standards like GDPR and CCPA.
- Offers flexibility and scalability tailored to your growth.
- Integrates seamlessly with SSPs, DSPs, and Ad Exchanges.
- Provides detailed, real-time analytics and insights.
- Ensures low latency and fast, reliable Ad Serving.
- Enables customization to stand out in a competitive market.
Your Ad Server, your rules
A custom advertising server, is tailored to your exact requirements, ensuring a higher ROI and competitive advantage
Reach out to us to explore how we can help you design a platform that works for you
Reach out to us to explore how we can help you design a platform that works for you
Essential Features for Any Ad Server
Perfect Ad Server should include:
Advanced Ad Management:
Features frequency capping, scheduling, and low latency for efficient ad serving
Flexible API:
Easily integrates with your existing tools and workflows
Brand Savety:
Control over placements, compliance, contextual targeting, and real-time monitoring safeguard your reputation and build trust
Compliance with Industry Standards:
Fully supports IAB, GDPR, and CCPA
Cross-Device Advertising:
Delivers ads seamlessly across mobile, desktop, and connected devices
User-friendly interface:
An easy understandable campaign management
Channel Integration:
Connects effortlessly with SSPs, DSPs, Ad Exchanges, and networks
Comprehensive Metrics:
Tracks impressions, clicks, conversions, and other key performance indicators
Support for All Inventory Types:
Includes display, video, native, and more
Since this is a customized solution, you may include features tailored to your specific needs, such as Prepaid System Integration, Top-Up Payment Functionality, or other unique features designed for your business.
Why Partner with Us?
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Proven expertise in AdTech developmentWe have been successfully providing solutions in the AdTech industry to our clients worldwide for over 18 years01 -
A collaborative approach focused on your unique business goals
We address your needs to deliver the most effective solutions, whether it’s custom development or enhancing your existing system02 -
Agile Development for Rapid Time-to-Market
At Asteriosoft, we employ Agile methodologies to ensure flexibility, efficiency, and speed in every project. Our iterative approach enables faster delivery of your custom solution, helping you stay ahead in a competitive market while maintaining top-quality results.03
Have questions about custom Ad Servers for your ad strategy?
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AdServer Portfolio
Transforming Ideas into Impact
SSP & AdServer platform for US Top-3 AdTech company
A major US based SSP & AdServer platform with complex custom core functionality with lightning fast performance for one of the leaders of digital advertising technology companies - RhythmOne plc.
The characteristics of the developed platform:
The characteristics of the developed platform:
- Receive traffic directly from publisher sites via own tags
- Ability to manage direct advertising campaigns with extended targeting, pacing, frequency capping and other options
- Receive advertising from external DSPs and SSPs via OpenRTB
- Real-time campaign changes, statistics & analytics
- Support of PMP & direct deals
- Online tool to generate the display and video ad creatives
NUI AdServer
Platform made to help clients maximize their ROI. NUI AdServer is a robust solution with a finely tuned UI.
Allows users to:
Allows users to:
- Manage display, mobile, rich media & video seamlessly.
- Regain control of inventory, streamline operations with an intuitive interface.
- Ability to manage direct advertising campaigns with extended targeting, pacing, frequency capping and other options.
Uncover More about custom Ad server:
While ready-made ad server examples work well for startups, agencies with basic requirements, or publishers with simple monetization models, offering quick setup and lower upfront costs, they come with limitations:
- Lack of scalability for growing businesses.
- Limited customization options for specialized needs.
- High recurring costs without guaranteed flexibility.
- Cost Savings: Eliminate intermediary fees.
- Customization: Tailor the platform to your specific business needs.
- Data Control: Own and analyze your data in real time.
- Scalability: Scale as your business grows without limitations.
- Enhanced Security: Built-in fraud prevention tools protect your investment.
If you have an adserver with access to sourse code, we can add additional features or modify the adserver at your request.
Contacts
Feel free to write or call us. We really love to communicate with our clients.
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Alex Gorker
Sales ManagerAlexandria, VA, USA
+15715830123
sales@asteriosoft.com
What our clients say about us
"Our teams worked together on a year-long DevOps/DataOps implementation and have implemented a continuous data streaming infrastructure via Postgres, Kafka, and Snowflake with scaling at Kubernetes and AWS/CloudWatch monitoring.
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
"We have been working with Asteriosoft for several years as our dedicated development partner. They find efficient solutions for our tasks, no matter how complex they may be, and deliver them within tight deadlines. We know we can rely on them for both planned projects and crisis situations.
I gladly recommend this company as a reliable, proactive, and professional partner."
I gladly recommend this company as a reliable, proactive, and professional partner."
"I have been working with this team for over 10 years, utilizing their services for the development of our software products. Throughout this time, the team consistently provided us with high-level software solutions, developed within the given time and budget constraints. But perhaps the best part of our collaboration is the relationship we have established. These guys truly understood our goals and approaches to deliver a product that surpasses our competitors."
See also