A Demand-Side Platform (DSP) is a technology platform used in the digital advertising ecosystem. It is a software tool that enables advertisers and agencies to programmatically buy digital ad inventory on various online platforms like websites, mobile apps, and other digital media outlets.
The primary purpose of a DSP is to help advertisers target specific audiences and display their ads in front of the right people at the right time. Advertisers can set their campaign parameters, such as budget, targeting criteria, ad formats, and goals, and the DSP will use real-time data and algorithms to bid on available ad impressions in real-time auctions.
DSPs bring efficiency to the advertising process by automating and streamlining the buying of ad inventory across multiple publishers. Advertisers can reach their target audiences more effectively, and publishers can maximize their ad revenue by selling their inventory to the highest bidder through real-time auctions.
Here is an general overview of how a Demand-Side Platform works:
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