Cutting-Edge DSP Solutions
Unleash the Full Potential of Programmatic Advertising
With Your Custom Demand-Side Platform
With Your Custom Demand-Side Platform
DSP Solutions
A Demand-Side Platform (DSP) is a technology platform used in the digital advertising ecosystem. It is a software tool that enables advertisers and agencies to programmatically buy digital ad inventory on various online platforms like websites, mobile apps, and other digital media outlets.
The primary purpose of a DSP is to help advertisers target specific audiences and display their ads in front of the right people at the right time. Advertisers can set their campaign parameters, such as budget, targeting criteria, ad formats, and goals, and the DSP will use real-time data and algorithms to bid on available ad impressions in real-time auctions.
DSPs bring efficiency to the advertising process by automating and streamlining the buying of ad inventory across multiple publishers. Advertisers can reach their target audiences more effectively, and publishers can maximize their ad revenue by selling their inventory to the highest bidder through real-time auctions.
Why a Custom DSP is Better Than Third-Party or White-Label Solutions
When choosing between a custom demand-side platform (DSP) and third-party or white-label DSP solutions, the advantages of building your own platform become clear. Here’s a breakdown of why a custom DSP is the superior choice:
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Full Ownership of Technology and Intellectual Property (IP)
Owning your DSP means owning the technology and IP. This is critical for businesses that want to:- Retain control over core business assets.
- Avoid reliance on external vendors.
- Ensure flexibility in evolving the platform to meet future needs.
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Control Over Features and the Product Roadmap
Third-party and white-label DSPs often have rigid feature sets and development schedules. A custom DSP gives you the freedom to:- Prioritize the features that align with your specific business goals.
- Develop unique tools or functionalities that differentiate you from competitors.
- Respond quickly to market trends or client demands without waiting on external development cycles.
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Reduction of Fees and Commissions
Using third-party DSPs typically involves paying platform fees, commissions, or revenue shares that cut into your margins. With a custom DSP:- You eliminate recurring licensing and commission fees.
- You retain full control over pricing and avoid third-party markups.
- Your media spend is fully optimized for performance rather than platform profit.
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Enhanced Transparency and Data Control
Transparency can be limited with third-party or white-label DSPs, especially regarding pricing models, inventory quality, and data usage. A custom DSP allows you to:- Maintain complete visibility over costs and bidding strategies.
- Ensure compliance with data privacy regulations.
- Protect first-party data and use it exclusively for your own campaigns.
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Better Scalability and Custom Integrations
Third-party platforms may not scale efficiently with your growing business needs. A custom DSP can:- Handle increasing campaign volumes and data complexity seamlessly.
- Support new ad formats, integrations, or markets as your business expands.
- Be customized to align with your evolving strategic goals.
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Competitive Differentiation and Unique Positioning
A custom DSP sets you apart in a competitive landscape. By building a platform tailored to your vision, you can:- Offer unique features or services that third-party solutions can’t replicate.
- Strengthen your brand identity and position as an industry leader.
- Establish stronger relationships with clients by demonstrating advanced technological capabilities.
An advanced DSP we have built
- Integration with 30+ SSP systems (Google Adx, Appadeal, MoPub, AppLovin, GothamAds, Ad Generation, Fyber, etc.)
- Clustered system distributed to multiple locations
- Real time detection of request details using external data sources
- Processing hundreds of thousands of requests per second
- Dynamic bidding strategies based on data science models
- Collection, storage and analysis of user profiles
- Big Data processing and analysis
- Budget/limits distribution (pacing)
- Real-time operation and statistics
- Constructor of detailed customized reports
Find out how a custom DSP can transform your programmatic campaigns
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How a DSP works?
Here is an general overview of how a Demand-Side Platform works:
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Auction Participation
When a user visits a website or app with available ad space, an ad impression is generated. This ad impression is put up for auction on an Ad Exchange or Supply-Side Platform (SSP). - 2
Real-time Bidding (RTB)
The DSP's algorithms evaluate the ad impression's relevancy to the advertiser's target audience and decide whether to bid on the impression or not. If the impression fits the predefined criteria, the DSP places a bid within milliseconds. - 3
Winning the Auction
The DSP's bid competes against other advertisers' bids in real-time. The highest bidder wins the auction and gets their ad displayed to the user. - 4
Ad Delivery
In case the DSP's bid wins, the ad is instantly served to the user on the website or app. - 5
Reporting and Optimization
The DSP provides detailed performance metrics and analytics to the advertiser. Using this data, the advertiser can optimize their campaigns for better results.
Why Choose Asteriosoft for Your Custom DSP Development?
Building a custom DSP is a significant undertaking, and partnering with the right development team is essential. Here’s why Asteriosoft is the trusted choice:
Proven Expertise in AdTech
With years of experience in developing cutting-edge AdTech solutions, our team has deep industry knowledge and a proven track record of delivering custom DSPs that drive results.
End-to-End Development Support
From initial consultation to platform deployment and ongoing maintenance, we offer a complete development cycle to ensure your custom DSP meets your exact requirements.
Focus on Transparency and Collaboration
We work closely with you to understand your goals, providing regular updates and clear communication throughout the development process.
Scalable and Future-Ready Solutions
Our DSPs are designed with scalability in mind, so they can grow with your business and adapt to changes in the AdTech ecosystem.
Commitment to Privacy and Compliance
With the increasing importance of data privacy, we ensure your DSP is built to comply with global data protection regulations, safeguarding your reputation and user trust.
Cost-Efficient Customization
We focus on building exactly what you need—nothing more, nothing less—saving you money on unnecessary features while maximizing the value of your investment.
DSP Portfolio
Cookieless solution for DSP
An cookieless advertising solution based on page contents, which employs web crawling, dynamic databases, machine learning and framework semantic scoring. It categorized over 1M web sites and placed them under specific categories for accurate targeting. We integrated several 3d party DMPs for additional info on specific web pages.
DSP for a global technology company
The project focuses on delivering targeted and engaging mobile advertising campaigns to users worldwide. It helps app developers and advertisers reach their target audiences effectively. Platform is using advanced data analytics and machine learning algorithms to identify high-value users and deliver relevant ads.
Contacts
Feel free to write or call us. We really love to communicate with our clients.
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Alex Gorker
Sales ManagerAlexandria, VA, USA
+15715830123
sales@asteriosoft.com
What our clients say about us
"Our teams worked together on a year-long DevOps/DataOps implementation and have implemented a continuous data streaming infrastructure via Postgres, Kafka, and Snowflake with scaling at Kubernetes and AWS/CloudWatch monitoring.
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
"We have been working with Asteriosoft for several years as our dedicated development partner. They find efficient solutions for our tasks, no matter how complex they may be, and deliver them within tight deadlines. We know we can rely on them for both planned projects and crisis situations.
I gladly recommend this company as a reliable, proactive, and professional partner."
I gladly recommend this company as a reliable, proactive, and professional partner."
"I have been working with this team for over 10 years, utilizing their services for the development of our software products. Throughout this time, the team consistently provided us with high-level software solutions, developed within the given time and budget constraints. But perhaps the best part of our collaboration is the relationship we have established. These guys truly understood our goals and approaches to deliver a product that surpasses our competitors."
See also