DSP Solutions
A Demand-Side Platform (DSP) is a technology platform used in the digital advertising ecosystem. It is a software platform that enables advertisers and agencies to programmatically buy digital ad inventory on various online platforms like websites, mobile apps, and other digital media outlets.
The primary purpose of a DSP is to help advertisers target specific audiences and display their ads in front of the right people at the right time. Advertisers can set their campaign parameters, such as budget, targeting criteria, ad formats, and goals, and the DSP will use real-time data and algorithms to bid on available ad impressions in real-time auctions.
DSPs bring efficiency to the advertising process by automating and streamlining the buying of ad inventory across multiple publishers. Advertisers can reach their target audiences faster and more effectively.
The primary purpose of a DSP is to help advertisers target specific audiences and display their ads in front of the right people at the right time. Advertisers can set their campaign parameters, such as budget, targeting criteria, ad formats, and goals, and the DSP will use real-time data and algorithms to bid on available ad impressions in real-time auctions.
DSPs bring efficiency to the advertising process by automating and streamlining the buying of ad inventory across multiple publishers. Advertisers can reach their target audiences faster and more effectively.
An advanced DSP we have built
Here are just a few characteristics of these high-performing DSPs
- 30+SSPs integrated into our platform
- 1500000+request processed per second
- 10 biddersassynchron bidding processing
Unlock the Power of DSP
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for Advertising Agencies
Benefit from your own programmatic DSP by gaining full control over ad campaigns, optimizing client budgets with real-time bidding (RTB), leveraging advanced audience targeting, accessing premium inventory, and offering white-label programmatic solutions to enhance your service offerings and profitability. -
for Brands
Maximize reach, optimize ad spend, and improve campaign performance with custom advertising DSP (Demand Side Platform) by leveraging automated, data-driven audience targeting, real-time bidding (RTB), and omnichannel advertising. Get full transparency and control over your ad spending. -
for Tech Platforms and Startups
Start or grow your Ad Tech business with your own DSP, optimizing ad performance through AI-driven targeting and real-time bidding (RTB), enhancing data monetization, improving transparency, and expanding revenue streams. Offer exclusive features and seamless integrations, along with white-label solutions, to your clients.
Find out how a custom DSP
can transform your programmatic campaigns
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How DSP Works
Auction Participation
When a user visits a website or app with available ad space, an ad impression is generated. This ad impression is put up for auction on an Ad Exchange or Supply-Side Platform (SSP).
Real-time Bidding (RTB)
The DSP's algorithms evaluate the ad impression's relevancy to the advertiser's target audience and decide whether to bid on the impression or not. If the impression fits the predefined criteria, the DSP places a bid within milliseconds.
Winning the Auction
The DSP's bid competes against other advertisers' bids in real-time. The highest bidder wins the auction and gets their ad displayed to the user.
Ad Delivery
In case the DSP's bid wins, the ad is instantly served to the user on the website or app.
Reporting and Optimization
The DSP provides detailed performance metrics and analytics to the advertiser. Using this data, the advertiser can optimize their campaigns for better results.
Why Do Our DSP Solutions Stand Out?
- Proven Expertise in AdTechWith years of experience in developing cutting-edge AdTech solutions, our team has deep industry knowledge and a proven track record of delivering custom DSPs that drive results.
- Scalable and Future-Ready SolutionsOur DSPs are designed with scalability in mind, so they can
grow with your business and adapt to changes in the AdTech ecosystem. - Full-Cycle DSP DevelopmentFrom initial consultation to platform deployment and ongoing maintenance, we offer a complete development cycle to ensure your custom DSP meets your exact requirements.
- Commitment to Privacy and ComplianceWith the increasing importance of data privacy, we ensure your DSP is built to comply with global data protection regulations, safeguarding your reputation and user trust.
- Focus on Transparency and CollaborationWe work closely with you to understand your goals, providing regular updates and clear communication throughout the development process.
- Cost-Efficient CustomizationWe focus on building exactly what you need—nothing more, nothing less—saving you money on unnecessary features while maximizing the value of your investment.
Proven expertise in SSPs integration
We’ve developed deep expertise in integrating DSP solutions with SSP and AdExchange platforms.
Here are some of the platforms we've worked with:
Here are some of the platforms we've worked with:
DSP Portfolio
Asteriosoft has been developing AdTech solutions for 18 years.
During this time, we have completed 5 DSP platform development projects from scratch.
During this time, we have completed 5 DSP platform development projects from scratch.
Why a Custom DSP is Better
Than Third-Party or White-Label Solutions?
Than Third-Party or White-Label Solutions?
Owning your DSP means owning the technology and IP. This is critical for businesses that want to:
- Retain control over core business assets.
- Avoid reliance on external vendors.
- Ensure flexibility in evolving the platform to meet future needs.
Third-party platforms may not scale efficiently with your growing business needs. A custom DSP can:
- Handle increasing campaign volumes and data complexity seamlessly.
- Support new ad formats, integrations, or markets as your business expands.
- Be customized to align with your evolving strategic goals.
Using third-party DSPs typically involves paying platform fees, commissions, or revenue shares that cut into your margins. With a custom DSP:
- You eliminate recurring licensing and commission fees.
- You retain full control over pricing and avoid third-party markups.
- Your media spend is fully optimized for performance rather than platform profit.
Third-party and white-label DSPs often have rigid feature sets and development schedules. A custom DSP gives you the freedom to:
- Prioritize the features that align with your specific business goals.
- Develop unique tools or functionalities that differentiate you from competitors.
- Respond quickly to market trends or client demands without waiting on external development cycles.
Transparency can be limited with third-party or white-label DSPs, especially regarding pricing models and algorithms and data usage A custom DSP allows you to:
- Maintain complete visibility over costs and bidding strategies.
- Ensure compliance with data privacy regulations.
- Protect first-party data and use it exclusively for your own campaigns.
A custom DSP sets you apart in a competitive landscape. By building a platform tailored to your vision, you can:
- Offer unique features or services that third-party solutions can’t replicate.
- Strengthen your brand identity and position as an industry leader.
- Establish stronger relationships with clients by demonstrating advanced technological capabilities.
What our clients say about us
"Our teams worked together on a year-long DevOps/DataOps implementation and have implemented a continuous data streaming infrastructure via Postgres, Kafka, and Snowflake with scaling at Kubernetes and AWS/CloudWatch monitoring.
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
These folks are great to work with, with impeccable work ethic. They have helped us architect and adjust, and develop our solutions despite changing requirements, and have always been there to help."
"We have been working with Asteriosoft for several years as our dedicated development partner. They find efficient solutions for our tasks, no matter how complex they may be, and deliver them within tight deadlines. We know we can rely on them for both planned projects and crisis situations.
I gladly recommend this company as a reliable, proactive, and professional partner."
I gladly recommend this company as a reliable, proactive, and professional partner."
"I have been working with this team for over 10 years, utilizing their services for the development of our software products. Throughout this time, the team consistently provided us with high-level software solutions, developed within the given time and budget constraints. But perhaps the best part of our collaboration is the relationship we have established. These guys truly understood our goals and approaches to deliver a product that surpasses our competitors."
See also
We provide custom SSP solutions to meet your specific business needs, giving you complete control over inventory management and monetization strategies.
Our off-the-shelf DSP is specifically designed for AdTech companies, offering a ready-to-use solution with robust features and easy integration.
Сustom AdServer development provides a powerful and flexible solution for managing, delivering, and optimizing ad campaigns across all digital channels.
We develop AdTech programmatic solutions that automate and optimize the entire ad buying process for maximum efficiency and performance.