In 2025, Google officially postponed its full deprecation of third-party cookies in Chrome. But for most AdTech players, the message is already clear:
We’re heading into a cookieless world, whether Google pulls the trigger or not.
Safari, Firefox and iOS already block third-party tracking by default.
And regulations like GDPR, CCPA, and TCF 2.0 are redefining what’s allowed when it comes to user identity, attribution, and data sharing.
Relying on cookies to measure or optimize campaigns? That’s not just risky, it’s outdated.
What Is AsterioCat?AsterioCat is a lightweight, privacy-compliant cookieless tracking module that lets you identify users without third-party cookies, enabling true analytics, targeting, and optimization in a post-cookie world.
You need AsterioCat if you...- Are losing signal quality due to cookie-blocking browsers and devices
- Struggle to identify returning users or measure frequency
- Can’t accurately optimize retargeting and user segmentation
- Are trying to stay compliant with GDPR and CCPA without losing control of your data
- Want real attribution, not blind spots
What AsterioCat DoesAsterioCat helps you track and recognize users without setting cookies. It:
- Detects whether a user has visited before using fingerprinting (IP, device, user agent)
- Stores minimal session data in a privacy-compliant way
- Enables frequency capping and behavioral segmentation without relying on IDs
- Detects bots vs real users based on session behavior
- Supports integration with DSP, SSP, DMP, or AdServer setups
- Operates fully without cookies — and doesn’t break auction logic
All tracking is anonymous. No PII is collected. The module is fully GDPR and CCPA compliant.
What You Get- Persistent user-level tracking without cookies
- Real-time data for targeting and analytics
- Fingerprint-based identifiers you control
- Seamless plug-in for your current AdTech stack
- The ability to build first-party insights from anonymous traffic
How It WorksAsterioCat runs client-side and hooks into session data using standard browser APIs.
It does not interfere with auctions or core page logic.
It works with any AdTech environment and scales from standalone SSPs to enterprise platforms.
Why It Matters- Cookies are unreliable and fading
- User-level visibility is shrinking
- Platforms need first-party control, not dependence
- Analytics need real users, not broken sessions
- Attribution needs to survive browser and legal restrictions
AsterioCat brings back control without risking compliance.
Let’s Make Your AdTech Platform Cookieless-ReadyIf you’ve been losing insight, tracking less, or optimizing in the dark, you’re not alone.
AsterioCat is built for AdTech teams that want visibility without compromise and real-time attribution without third-party tracking.
Let’s talk about how to put it in place.