There are ways to track users’ behavior and browsing habits without using third party cookies
Global internet marketing has been dependent on cookies for decades. Marketers used them for targeting ads to the right audience, tracking users’ behavior and measuring various parameters.
This approach will very soon stop working and this is already happening. Privacy laws like GDPR and CCPA are meant to make sure that users’ personal data tracking is happening with their permission. Brands around the world will have to rely on an alternative way of finding out who to serve their ads to.
The solution is to identify user profiles, not personal data. For your ads to work, you want them to be shown to the right audience. This means the users need to be segmented (for example, by geo location) and categorized (for instance, by age groups or interests). There are also ways to track users’ behavior and browsing habits without using third party cookies.
Even tracking how users scroll their web pages and how they move mouse or finger tips on mobile devices will give you useful information. To be able to use that information, we develop complex machine learning and deep learning algorithms.